E-Commerce News: Personal Tech: Online Shopping and the Future of Comparison Buying

This article on comparison shopping engines contains a pretty stupid statistic: "A lot of the sites started off concentrating on providing consumers with the lowest-cost item," eMarketer's Rubin told TechNewsWorld. "Then the vendors discovered that the consumers were more interested in quality and reliability; only one out of every four purchases is based solely on price." (emphasis mine) No mention of how many purchases were based solely on quality or solely on reliability. It would've been much more informative to know when price is the most important factor in choosing where to buy, not what.